Privacy Policy for B2B Africa

Effective Date: 2023


At B2B Africa, we are committed to protecting the privacy and security of your personal information. This Privacy Policy explains how we collect, use, disclose, and protect the personal information of individuals and businesses who interact with our B2B  platform in Africa. Please read this Privacy Policy carefully to understand our practices regarding your personal information.


Information We Collect
We may collect the following types of personal information from individuals and businesses:

1.1. Contact Information: This includes your name, email address, phone number, and business address.

1.2. Business Information: We may collect information about your business, such as business name, industry, size, and other details relevant to provide our B2B services.

1.3. User Account Information: If you create a user account on our platform, we may collect information such as your username, password, and other credentials.

1.4. Communications: We may collect information about your communications with us, including emails, messages, and other interactions.

1.5. Usage Information: We may collect information about your use of our platform, including IP addresses, device information, browser type, operating system, and other usage details.


How We Use Your Information
We may use the collected personal information for the following purposes:

2.1. Providing B2B Services: We use your information to facilitate and provide our B2B services, including connecting businesses, facilitating transactions, and managing user accounts.

2.2. Communication: We may use your information to communicate with you, respond to your inquiries, send administrative emails, and provide important updates related to our services.

2.3. Improving our Services: We may use your information to analyze usage patterns, gather feedback, and improve the functionality and user experience of our platform.

2.4. Marketing and Promotions: With your consent, we may use your information to send you marketing communications, newsletters, and promotional offers about our services or those of our partners. You can opt-out of receiving such communications at any time.

2.5. Legal Compliance: We may use your information to comply with applicable laws, regulations, or legal processes, and respond to requests from public and government authorities.


Information Sharing and Disclosure
We may share your personal information with third parties in the following circumstances:

3.1. Service Providers: We may share your information with trusted third-party service providers who assist us in operating our platform, providing services, or conducting business activities on our behalf. These service providers are contractually obligated to safeguard your information and use it only for the purposes we specify.

3.2. Business Transfers: In the event of a merger, acquisition, or sale of assets, your personal information may be transferred to the acquiring entity or third party involved. We will notify you and provide choices regarding your information in such circumstances.

3.3. Legal Requirements: We may disclose your information if required to do so by law, court order, or other legal processes, or to protect our rights, property, or safety, as well as the rights, property, or safety of others.


Data Security
We implement reasonable security measures to protect your personal information from unauthorized access, loss, misuse, or alteration. However, please be aware that no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security of your information.


Your Rights and Choices
5.1. Access and Correction: You have the right to access, update, and correct your personal information provided to us. You can do this by logging into your user account or contacting us directly.

5.2. Opt-Out: If you no longer wish to receive marketing communications from us, you can unsubscribe by following the instructions provided in the communication or by contacting us directly.

5.3. Data Retention: We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.


Changes to this Privacy Policy
We reserve the right to modify or update this Privacy Policy at any time. When we make changes, we will revise the “Effective Date” at the top of this policy. We encourage you to review this Privacy Policy periodically to stay informed about our privacy practices.


Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us at